In detail
- Strategic shift from opposing discovery features to building audience-discovery tools
- Rationale: protect creators from dependence on Meta/Google and from 'AI slop' diluting quality
- Goal: create demand among people who want deeper connections with artists
Why it matters
Platforms that connect creators directly to paying audiences offer an alternative monetisation path to ad-driven networks; relevant for creator-led SMEs and service providers.
For you Consider whether a direct-membership or discovery strategy could diversify revenue sources beyond platform-driven reach.