In detail
- Invitation emails asked users to complete a Hindi form by June 22 to join the beta.
- Amazon warns the beta may have bugs, provide inaccurate information and mispronounce local nuances.
- Alexa+ was announced in 2025 and has rolled out to several countries; Prime customers get it for free while others can pay a fee.
- Amazon already added Hindi to Alexa in 2019 and aims to reach roughly 600 million Hindi speakers, including code‑mixing speakers.
Why it matters
Expanding Alexa+ into Hindi demonstrates Amazon’s push to localize conversational AI for major non‑English markets — important for businesses planning voice interfaces and customer engagement in India.
For you Evaluate whether Hindi voice interfaces matter for your India customers; plan UX tests for code‑mixed speech and local pronunciation issues.