In detail
- Founders: Thomas Dimson and Joey Flynn, who left OpenAI after Global Illumination was acquired
- Queried models include Grok, Gemini, multiple GPT versions, Claude, Llama and others
- Method: Models return up to 10 results per name; similar descriptions are clustered and assigned a strength score
- Example: A TechCrunch author scored 641 (top 6%); current leader listed as Macaulay Culkin with 988
Why it matters
The site exposes how prominently people are encoded in model weights, revealing both fame signals and potential hallucinations; this matters for businesses because LLMs can reproduce person- and brand-related info from training rather than live web searches.
For you Check whether your executives, brand or key employees show up in such analyses; if they do, verify descriptions and correct misinformation or adjust PR/data strategies.