In detail
- App name: Kē; founder/figure: Karamo Brown (Queer Eye).
- Features: personalized workouts, meal plans based on foods users have, guided workout videos, meditation content, community groups for topics like sobriety.
- AI Karamo: a real‑time digital clone using Brown’s interviews, podcasts and clips to represent him; responds in his voice.
- Tech partner: AI startup Delphi provides the clone technology.
Why it matters
Celebrity digital clones are increasingly embedded in consumer apps; pairing personalized coaching with a voiced avatar can raise engagement but also highlights licensing and ethical issues around likeness and voice use.
For you If you plan branded AI avatars, resolve voice/likeness rights contracts up front and measure whether voice-driven coaching improves retention before scaling.