In detail
- 'AI Mode' appears alongside search modes like 'People' and 'Marketplace'
- Responses are generated by Muse Spark AI and pull from public content on Facebook, Instagram and Threads
- Users can ask follow‑up questions; Meta says Muse Spark AI will later surface recommendations and cited content from its platforms
Why it matters
Public social posts can now directly feed AI search results, so a company's public presence on Meta platforms may affect how information about it is surfaced to users via AI.
For you Review and, if needed, update public posts and privacy settings on Facebook/Instagram/Threads so brand content that you want (or don't want) appearing in AI results is controlled.