In detail
- Report title: “Redefining excellence in the age of agentic AI” (October 2025).
- Named organisations (UBS, UK NHS, Swiss Federal Railways, Transport for London) disputed the claims.
- Errors flagged by GPTZero and verified by the Financial Times; KPMG removed the report and opened an investigation.
- GPTZero highlights sloppy sourcing and ‘vibe citing’; EY previously withdrew a similarly flawed report.
Why it matters
Consulting reports are treated as authoritative and get reused by both people and AI systems; fabricated claims in such reports can seed widespread misinformation and bad business or technical decisions.
For you Demand primary sources and verification before basing procurement or strategy on third‑party AI reports.